Every project begins the same way: with listening. Before a single screen is drawn, I run a short discovery workshop to map goals, audiences and the one action the website must drive. That clarity decides everything that follows.
From fuzzy goals to a sharp sitemap
Discovery turns into structure. I sketch user flows on paper first, then build low-fidelity wireframes that the client can click through within days. Rough beats polished at this stage — it keeps feedback honest and cheap.
- Stakeholder interviews and analytics review
- User flows and information architecture
- Clickable wireframes for early testing
Interface, motion and build
Once the structure holds, I design the interface in Figma with a real type scale, a working grid and reusable components. Motion comes next: transitions and micro-interactions are prototyped, not described, so there are no surprises in the build.
The best interface is the one the visitor never notices — it simply carries them where they wanted to go.
Finally the design is built as a responsive no-code website, tested on real devices, and launched with analytics in place. Two weeks after launch we review the numbers together and tune what matters.
