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/ Branding 2026

Plugin Development

Client: Gridworks

Year: 2026

Services: UI/UX, Branding

Mobile and desktop interface design screens

/ Overview

An interface designers actually enjoy

Gridworks builds a layout plugin for Figma, and its interface had grown feature by feature into a maze. I redesigned the full experience — onboarding, panel UI, settings and empty states — and wrapped it in a calm deep-blue brand.

Support tickets about confusing settings dropped sharply after launch, and reviewers now praise the clarity of the new interface.

/ Challenge

Powerful features nobody could find

The plugin could do remarkable things, but new users bounced before discovering them. The interface spoke in engineering terms instead of designer language.

/ Approach

Progressive disclosure, friendly words

I restructured the panel around jobs instead of features, rewrote every label in plain language, and added a three-step onboarding that teaches by doing.

Mobile and desktop interface design screens Website interface displayed on a laptop and monitor

/ Deliverables

What the client received

  • 01

    Full panel UI redesign and prototype

  • 02

    Onboarding flow and empty states

  • 03

    Plugin icon, brand mark and store assets

  • 04

    Component library for future releases

“Our users finally see what the plugin can do. Elena thinks like a designer and writes like a friend.” — Tomas Grid, CEO

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