/ Overview
A visual world for a digital-art startup
Lumen Studio sells generative wall art and needed a brand as expressive as its product. I designed an identity built around flowing abstract 3D forms — a system that feels premium in print and moves beautifully on screen.
The identity shipped with a library of twenty render directions, so the studio can launch campaigns for years without repeating itself.
/ Challenge
Stand out in a crowded generative-art market
Every competitor used the same neon-grid aesthetic. Lumen needed an ownable visual language that would read as art first and software second.
/ Approach
Sculpture, not decoration
I art-directed soft, sculptural 3D forms in a signature violet-to-blue gradient, paired with quiet typography that lets the imagery carry the emotion.
/ Deliverables
What the client received
01
Logo and responsive logo suite
02
Library of abstract 3D key visuals
03
Motion openers for social and web
04
Brand guidelines and templates
“Elena gave us a brand that finally looks like the art we sell. Launch week was our best ever.” — Petra Lumen, Founder
